Odiogo launches Talking Netvibes powered by Odiogo, the first app that makes iPhones read personal news selections from Netvibes Dashboards

New York, July 20, 2011. Odiogo, the leading provider of cloud-based audio solutions on the go, has released in partnership with Netvibes, the global leader in dashboard intelligence, the ‘Talking Netvibes powered by Odiogo’ iPhone application. This app allows Netvibes users to browse their entire dashboards, tabs, and widgets to view and, most importantly, to listen to any story. Social sharing features also allow the user to share articles via email, Twitter or Facebook.

Marc Kawam, CEO of Odiogo says, “The information overload drives users to seek ways to access information in ‘eyes-busy’ situations, for example when driving, exercising and cooking. The Odiogo technology combined with Netvibes dashboards, allows users to create their personalized audio news bulletin with the news sources that they trust. Also, the audio feature proves itself to be extremely convenient for visually impaired users or for those experiencing difficulties reading on a small screen, as well as for language learners”.

“Allowing partners and third party providers such as Odiogo to connect with the Netvibes environment via a set of secured APIs, is at the cornerstone of our strategy. We are the universal platform that lets you Dashboard Everything,” said Freddy Mini, CEO of Netvibes “We salute Odiogo’s initiative to provide to our large community of both individual users and Fortune 500 brands, with an innovative and convenient way to access the content of their Netvibes dashboards on the go.”

The application is available on the Apple Store (http://bit.ly/TalkingNetvibes) for $2.99. A 6-month subscription is included with the purchase of the application. After the 6-month period, users can renew their service for another 6 months from within the app.

About Odiogo (http://www.odiogo.com)

Odiogo is a pioneer in the ‘media shifting’ space and is the leading provider of audio and vocalization services on the go. Odiogo provides a cloud-based intelligent and automated bridge that links text-content providers (mainstream media, internet news sites, and bloggers) with mobile phone and MP3 enabled device users (e.g. iPhone, iPod, tablets, other portable media players, PCs, etc.). Odiogo enables content providers to quickly and automatically generate audio from textual content, allowing consumers to easily ‘listen to’ their favorite online news/information on any device. The Odiogo solution is cloud-based and can be deployed on content sites very quickly.

Contact: press@odiogo.com

About Netvibes (http://business.netvibes.com)
Founded in 2005, Netvibes pioneered dashboard publishing, user personalization and universal Web apps (UWA). Today, Netvibes is the leading dashboard intelligence platform for the real-time Web.

For consumers, Netvibes.com is the most awarded dashboard engine that helps millions of people around the world instantly dashboard everything that matters to them most. For organizations and enterprises, Netvibes Dashboard Intelligence solutions transform the chaotic real-time Web into tangible business information, expert knowledge and automated business processes.

Netvibes powers dashboard intelligence and Web apps for more than 1,500+ of the world’s leading brands, interactive agencies, government organizations, non-profits and enterprises–serving more than half a billion Web apps every month. Netvibes has offices in Paris, London and San Francisco.

Media Contact:
Vincent Chang
vincent@netvibes.com

This entry was posted on Wednesday, July 20th, 2011 at 7:31 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Odiogo partner with Netvibe to provide an iPhone app that reads your personal news to you and share via email, twitter or facebook all from your iphone.

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New iPad 5 Rumored To Launch In April 2013

Author: Dan Reyes
Published: February 18, 2013 at 11:07 am

The purported new iPad 5 is rumored to be announced by Apple in April, according to a report from Apple Insider.

The report claim that Piper Jaffray analyst Gene Munster had reported that Apple will hold a showcase event in early Q2 to launch a new version of the iPad, which will feature an all-new design.

In a note to clients, Apple Insider reports Munster said, "We believe that looking at history of time between Apple product launch events suggests that the company will introduce something new in March or April." "Over the past two years, the spring event has been iPad updates."

Aside from the likely scenario of an Apple event happening in March or April of this year, and the hint of the upcoming iPad 5 having a redesigned body, the above report didn't say anything about the possible specs of the said Apple device.

Meanwhile, another technology and gadgets news site also has a very interesting new report about the possible features and specs of the new and upcoming iPad 5 tablet. You may also want to read that site's in-depth report here.

However, these iPad 5 reports are simply speculations that may or may not come true. Apple has always been known to be very secretive on the details of their upcoming products, whether it's a new phone or a tablet. But of course, Apple being Apple, will always create a buzz and a stir in the blogosphere whenever rumors of an additional device pops out that may possibly be added to their products lineup.

Read comments on this article, and add some feedback of your own

Are you ready for the next generation of iPad?

Apple [AAPL] published two new iPad ads (‘Alive’ and ‘Together’) last night. In both ads, the company focuses on what the product can do — the company hasn’t yet stooped to respond to its competitors with ads campaigns that mock them.

Apple’s app attack

The two ads are the customary laid-back Apple ad spot. With a white background and well-chosen backing music, the spots show multiple apps running on the iPad’s screen, with words popping up between spots to reinforce some of the positive associations of the product.

The ads are cool, relatively inoffensive, and discreet — the company just takes a few seconds to suggest what an iPad can do, with a particular focus on apps.

Given Apple CEO, Tim Cook’s reference to the 170,000 apps already optimized for use on an iPad, it looks like the company intends taking on competitors by stressing just how many apps are available for its tablet, in comparison to others.

“So what happened last year, everybody that was in the PC industry and everybody that was in the phone industry, everybody decided they had to do a tablet. By some estimates, there were a hundred tablets put on the market last year. Everybody was kind of aiming at iPad 1, and we were trying to innovate quickly to get to iPad 2. So, by the time they had something that they thought could compete with iPad 1, we were on iPad 2. We wound up with 170,000 apps, and I’m not sure there’s 100 yet on the other platform,” he told Goldman Sachs last week.

Apple’s ad campaign claims 300,000 apps.

Forbes loses Apple religion

Apple being Apple, Forbes, which seems to have become a haven for anti-Apple sentiment in recent weeks, almost immediately published a deeply subjective op-ed in which the author asked, “What’s wrong with Apple’s TV ads lately?”

My first reaction to this report was to ask “What’s wrong with Forbes?”, but the author’s point (other than attempting to annoy Apple fans) seems to be to bring in a spurious mention of Google while calling for Apple to “get back to its (advertising) roots,” whatever that means. He thinks these latest Apple ads are “ordinary”.

The Forbes’ author’s motivation may smply be to attract criticism and traffic from Apple fans, but he may have inadvertently struck a chord — despite their market-leading position and incredible popularity, Apple’s tablet ads just aren’t much loved by the US TV-viewing public.

An Ace Metrix review of the top tablet ads of 2012 (published in September) claimed ads for Apple’s iPad didn’t even make it into the top ten tablet ads last year. All ten slots were occupied by clips from Samsung, Google and Amazon, proof that the three company’s weren’t completely wasting their huge investments in product marketing.

Samsung product marketing

While many Apple critics love to claim the success of Apple’s products is down to “marketing”, the truth is very different — Samsung spends far more on ads than Coca Cola and coughed up four times the ads spend Apple did last year, according to Asymco.

Clearly then the success of Android products can also be attributed to marketing — except, in the case of tablets, this hasn’t yet worked.

Apple’s move to point to the strength of its apps ecosystem for tablets in its latest ambient ad campaign is an attempt to illustrate one of its biggest advantages against others at the tablet table: the apps.

You could argue that a wide range of apps has been crucial to the development of the smartphone industry. Apple hopes that, by maintaining the lion’s share of the iPad maket, it will be able to continue to keep developers developing for iOS users. The latest ads show the diversity of the available solutions to people choosing the market-leading tablet.

Ace Metrix CEO, Peter Daboll, predicted Apple’s move to attempt to subtly differentiate itself within its product marketing last year, when he said:

“Apple is faced with a real challenge in how to differentiate and articulate its benefits, like a retina display, for example.”

Playing to unique strengths

Apple knows that display quality can be imitated. The latest campaign shows it is ready to stress its unique advantages.  The company’s hard to emulate apps ecosystem gives it the chance to explain how much more useful an iPad can be in comparison to any other tablet. This message sits at the heart of this latest wide advertising push by the company.

AppleInsider this weekend confirmed the company has launched a new billboard campaign promoting the apps empire. Each billboard shows apps running on an iPad, with an adjective (as used in the TV spots) and the slogan, “300,000 apps for everything you love”.

Ads campaigns like these take time to build and this one’s clearly been in the works for a while. Launching the iPad last year, Apple’s marketing chief, Phil Schiller (who would probably love to spend a Samsung-like marketing budget) noted the “night and day” difference between apps optimized for an iPad and those stretched smartphone apps that don’t work so well that people using other tablets need to endure.

Rise above

Unlike Samsung, Apple hasn’t so far stooped to name-calling its competitors, or their fans. Were it to choose to do so, it may wish to take a look at the security (or the lack of it) that afflicts users of Google Play.

A report the search giant acted to control last week pointed out that every time an Android user purchases an app on Google Play, that users name, address and email is passed on to the developer.

The report was originally published with the headline: “Massive Google security flaw puts users’ details on display for all to find.” Google objected at use of the word “massive”, and argued that this sharing of personal data without knowledge of Google Play customers was not a flaw, as it was by design.

Nonetheless, it is interesting the company moved to get the headline changed, but has so far declined that report’s author a statement explaining the issues raised.

(Signing off, does anyone else out there think that claims Apple plans an iWatch make its November 2012 decision to pay $21 million to Swiss national rail operator, SBB, for use of its famous clock face with the iOS Clock app a little easier to understand?)

Got a story? Drop me a line via Twitter or in comments below and let me know. I’d like it if you chose to follow me on Twitter so I can let you know when these items are published here first on Computerworld.

Apple want the world to know that iPad is not just the amazing hardware, but the real star of the iPad is the Apps that is available.

Nothing shallow here.

(Credit: Apple Screenshot by Chris Matyszczyk/CNET)

If you’re sitting at Apple HQ, you must be very aware of Samsung.

There must be such a temptation to offer a public swat or two at the fly that has cleverly positioned itself as the challenger to your own emotional supremacy.

Yet, with two new iPad ads that Apple has just released, Cupertino is stoically continuing to pretend that its tablet exists in a world all of its own.

Here, to vaguely jazzy music, we see words flash across the screen at lightning speeds. Not one of these words is “patent,” “lawsuit” or “rip-off.”

Instead, in one ad called “Alive,” we see all sorts of educational and entertaining excitements. They are accompanied by words like “alive,” “loud,” and “surprise.”

In the other, called “Together,” we see, well, more or less the same. Here the words include “beautiful,” “phenomenal,” and “brilliant.”

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How odd to see Apple boast quite this much.

Apple simply wants you to understand — as if you haven’t grasped this already — that it enjoys so many apps through its beautiful, phenomenal, and brilliant ecosystem.

It stands on its superior pedestal and doesn’t deign to look down.

Still, I wasn’t convinced that through two ads there wasn’t one solitary jab at the competition.

So I slowed the words down to see whether a small, subliminal jest might have been inserted.

I think I may have found one. In the “Together” ad, there appears one solitary word that those who love Apple believe will always distinguish the brand from any other.

That word is “taste.”

This is Apple’s way to let the world know that Apple is still the best and most popular tablet. It is still “the Tablet” for the children around the world.